RiSES -
2016/
1-2
ISBN 978-88-8368-166-0
Usare il mito per creare il brand: la diffusione del pancake nel mercato americano degli alimenti per il breakfast (1889-1933)
Pag. 139-
156
, DOI 10.17426/51029
Keywords: Food History; Myth; Trade Character; Premium Promotion
The aim of this paper is to show how a considerable and prolonged reference to myths has granted an innovative product to be successful on a highly competitive market Differently from what usually occurs, the re